Novartis paid for positive blog reviews
After Novartis released WheresFlu, a smartphone app that tracks the spread of the flu, dozens of blogs about home and family (known as mommy blogs) started posting glowing reviews of its functionality and utility despite the fact that "the data on it was plainly contradictory and the thing had virtually no functionality after you inputted your zip code," according to online business magazine BNET. It turns out that the praising blogs are sponsored by the pharmaceutical company, and each review finishes with a small disclaimer about its sponsorship. While pharma-sponsored promotions may seem unethical to some, founder of MomTrends blogs Nicole Feliciano disagrees. "Some may view sponsored posts as selling out," she responded to BNET. "We don't. We think well-executed posts have a place in our community."
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